By Veronica Lina

Have you ever struggled to articulate the interaction between scientific research and social scientists? Do they seem, to you, discrete processes? If your answer is ‘yes,’ don’t miss the following video. In it, researchers at Universitat Rovira i Virgili document their ethnographic approach to a subject that we can all rally behind: wine. Through imagery, music, infographics, and videography, we see first-hand the valuable contribution that ethnographic work has in this almost-universal application (who doesn’t like wine?). Whether you’re a Bio researcher, a social scientist, or a lay person, there something to be learned from the below. So press play and observe the power of the ethnographic gaze.